The Work.

ClassPass, based in New York City, provides access to yoga, strength training, barre, pilates, boxing, and indoor cycling classes, as well as use of health clubs via its flat-rate monthly subscription billing service. We was asked to develop a launch campaign as part of their international rollout across the Atlantic to the UK / Europe territories.

Using their core branding and initial assets and manipulating them to create a vibrant aesthetic, we created assets for OOH and social media channels for key target areas across the country to generate buzz and new subscribers to the platform.