The Makeover.

We were asked to revamp the social media visual of Campari UK’s most admired spirit brands - Aperol Spritz. Extending their branding and identity online, we created a number of Instagram story templates their marketing partner could use when creating content for the various strategies they ran online. The result was content that showed a striking, visual consistency across all their creative content. We also created stickers that fans of the brand could use for their own timeline, aligning their passion of the brand and bringing a piece of the Italian lifestyle for their own user-generated content that Campari utilised for future campaigns.